Yelp is only one of the directories put there…

yelpangieslistSocial directories, a place you go to find local restaurants, hardware stores, Lawyers, Accountants, etc. Companies get listed in these directories by just being listed in the phone book. How do we know that our information is correct or not? All of these directories allow users of this directory to add a review to your business listing. That can be a good thing for consumers and our companies when the reviews are legit. We have our clients add reviews. You find  our quickly that most of the time you need to be a member of that directory to be able to leave a review. So you go through the process to get the reviews up. This is all well and good until it is not. I am going to tell you about two stories, both of these stories happen to deal with Yelp but it could be any directory.

First story is about a small local company here in the Berkshires. They are a good little company that has been around for a long time and up to this point got all of its new work by referrals. Things were going well. Then one day they had a client as we all do, that was not being reasonable. They did what they could do to please her but she just would not be pleased. They finished the job and moved on. Hoping not to have that experience again. Then the owner got a call from an old client that told him he needs to look up his web site right away. He did that and when he did he saw this listing right under his web site listing. It was from a company call YELP. This was a listing for his company and the description on the listing there was a bad review. The first two lines said ” These guys did not do what they said and they are on drugs…” Then if you click on the review and read the entire review of about 4 paragraphs. Ranting and raving about how bad these guys are. The more you read the more you realized that the woman that wrote the review had an alternate world view. Ok it shows you she was crazy. In most cases the new user will just read the description and move on to the next company. This was hurting his business and it was getting into the busy season for them. He did what anyone would do he call 10 clients and got them to go on YELP and add good reviews. Yelp saw that as packing reviews and disallowed all but two of the reviews and it left the bad review as first in the list so it showed up in his Google Listing. That is when he came to us. We worked with him over the next few months to add good reviews and get the disallowed one to show up. Then we looked at his web presences and started to get good reviews on GooglePlus, Angie’s list, Yellow book, and a few others. Over time the review went away and was replaced by a good review. Consumers read reviews. Those were a tough few months for his company but all is fine now and he has good reviews on all the services that have him listed.

 

This next story is about a Lawyer in California,  His story is similar.  In his case he was paying Yelp to advertise on their site and to allow him to come up more when people are using yelp.  This worked great to get him some clients.  He was paying YELP $500 per month to get the clients to call.  It was working so well in the beginning that he told all of his friends they started to use yelp everything was great.  Until it wasn’t!  One of there clients didn’t like the way that he treated her and wrote a bad review.  This review went something like this  “this is a lawyer I will not recommend.  He is rude and doesn’t know what he is doing…” He called yelp and they told him that he wanted the review removed.  He was told that they do not do that and that they have no control over the reviews on your YELP listing.  In his case too if you read the review you would see that the person was not working with a full deck.  Never the less the yelp listing came up on the front page of the Google listing when you search for this Lawyer. His solution was to stop paying YELP.  So now he doesn’t have any clients coming through his advertising and he still has a bad review just under his web site listing.  Just because you are not paying them does not mean they are going to take you out of the directory.  We are starting to work to help him now with his issue.

 

As in both of these true stories they did not look to protect themselves by getting good reviews in all the directories they are listed in before a bad review showed up.  I know this is a lot of work and you don’t have time to do it.  That is why we are here to help through the process    Call us today to help with your Web Presence.  413 528-4402

Computer Therapy 8.8.2014

Computer Therapy is a weekly radio show for everyone that just wants to know what is going on with the tech they use every day.  We talk about the current news and they talk about the web.

In this show I talk about you are your web presence.  How does it help or hurt your business.

Depending on your connection it might take a little while to start.  Check it out let me know what you think.

Computer Therapy 8.15.2014

Computer Therapy is a weekly radio show for everyone that just wants to know what is going on with the tech they use every day.  We talk about the current news and they talk about the web.

In this show I talk about you are your web presence.  How does it help or hurt your business.

Depending on your connection it might take a little while to start.  Check it out let me know what you think.

Security, My web Marketing…

A start at understanding Google Analytics

I always get the question “Why do I need Google Analytics and what can I learn?”  This video from Google does explain what you can do with Google Analytics (GA).  After you get does with this short video if you have question email or call and ask.  That is what we are here for. call us at 413 528-4402

Top 14 Most Popular Vendor of IT Certifications

serversWith companies fighting for the top spot, it’s certainly very difficult to choose, which one can help a student get through the exam and get him a certification that he actually desires. We have made it pretty much simple for you by reducing your finding work to a fickle, just the top 14 most popular vendors of IT certifications, along with the certifications they give u access to, so that you can choose to join whichever interests you. This list will not only narrow down your choices but also give you clues as to which companies are reportedly performing over others along with what they offer, that makes them the best of the best for the particular task. With easy training and hands on practical usage guaranteed by some, getting a global certification is an easy task, if you get it from any of the vendors given below.Yes, all vendors make promises, but which ones do really keep it? They get money, they are happy, technically some don’t care, but the one’s we have in the list provide such intense study material that doubting them would be a big mistake. For example, take Microsoft, take Cisco, they have some certifications that can’t be matched up with value by any certification. The Microsoft Certified Expert, the CCNA certified personnel, these certificates have some of the highest values in the job market and these are what will actually matter, when you present yourself somewhere in an interview. We recommend following this list strictly. All the best!
Presenting Top 14 Most Popular Vendor of IT Certifications:
1. Oracle.com
The world leader and also the creator of the brilliant database language SQL, which can be found anywhere in the world (games, websites) provides excellent global certifications such as the position of ATG developers which is certainly something BIG and a position to be proud of.
2. Hp.com
Hewlett has been recruiting and handing out pretty well sort out and reputed certifications to the deserving such as the ATA Certifications. Also, it’s ExpertOne certification that was bought about, is pretty good and running with success.
3. Test-king.com
The vendor is famous for providing study stuff and guides with a promise of short and concise material. Dump guides are full of short and meaningful answers that help people pass exams of different certifications, than providing certification itself as a whole.
4. Microsoft.com
Working at Microsoft, is a pleasure enjoyed only by the most talented, and unbelievably, Microsoft itself trains you for it. With their certifications like MCE and MCP, your status quo in the market increases dramatically.
5. Braindumps.com
Braindumps, the site famous for helping students get their certifications is continuing to be, and in our predictions, will continue to be in the top 14, if it keeps on providing with excellent papers and solutions to aspirants. Certification exams of all famous vendors such as Microsoft, IBM and Cisco are available at ease with braindumps. It provides dumps, such as the ccna dumpscissp dumps and braindumps a+.
6. Pega.com
Pega.com, the short name for pega systems has gone from providing business solutions to providing global internships, certifications to interested candidates and has some high-level exams for recruitment such as the CPBA exam.
7. Pass4sure.co.uk
Pass4sure assures a wide majority of candidates with the confidence of passing in exams as well. The website guarantees the success rate, and since we don’t just go on guarantees, our professionals tested the products, in person and surprisingly, the website does what it says. Answers to exams of the hardest certification programs, easy tuts, this vendor is a must-go-for.
8. Adobe.com
With certifications such as the ACP and more, adobe is currently, nothing less than ruling the certification industry, adding to the fact that it invented the pdf systems as well.
9. Oracle.com
Just in sql? Naah, this company has gone from creating the best database software to some of the best certification programs such as the ring easy positions in all leading companies.
10. Exin.com
Exin.com provides ITIL foundation certification that falls under the category of global certification has the facility of viewing the certificate online with the brilliant certificate wizard portal on their main website.
11. Riverbed.com
The riverbed institution provides various certifications and for the certifications it provides online study material as well. One of its well-known certification is the RCSP (Riverbed Certified Solutions Professionals), it trains the candidates as well for it’s certifications in well known programs such as the RCSA-W red education program and the RCSG study guides as well.
12. Magentocommerce.com
Magento provides the finest degrees amongst the lines of IT, even though the title may read commerce. Some of them are the Magento Developer Certification and the Magento Solution Specialist
13. Avaya.com
Avaya deals with certifications along the lines of collab of innovatia and aims at providing with technical training to all its candidates and nourished the necessary skills in them to get Avaya certifications.
14. Zend.com
Zend technologies is a World Wide Web software infrastructure company which provides PHP certification that ensures a person is fully qualified to develop PHP web applications