Writing for the web is a little different than writing for a magizine or news paper. I will outline 11 things you can do to get your copy written.
Today we talked about what you can do to keep your information private.
The way you write your Facebook posts is the number one key to engaging with your audience. And with the latest change in the newsfeed algorithm, more engagement means more reach. And the more people you reach, the more you are likely to get likes, comments and shares which will in turn bring even more reach. See why you need to write effective Facebook posts?
The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends. If the answer is no, don’t post it.
Once you know what you want to write about, follow these 10 tips which will help you write copy that will boost engagement on your post:
- 1. Be natural – Facebook is a fun and relaxed environment. People come on Facebook to have a good time so keep your writing natural, nice and drop out the too formal approach. Nobody wants to read boring posts.
- 2. Be topical, timely and relevant – Your posts should be written for immediate action – write your posts so they can be read and engaged with right now.
- 3. Be visual – Images are the most engaging on Facebook. Adding a good image will attract readers.
- 4. Keep it short – The shorter, the better. Posts of 80 characters or less are the most engaging. Learn to edit your posts so that they make sense in less words.
- 5. Be Emotional – Emotions sell and encourage readers to share. The most shared posts sway and persuade. They are invitations to discussion and interchange. Try to write posts that scream for reaction. Create posts for commentary.
- 6. Ask questions – Questions are a great way to get comments. But only ask questions that are easy to answer. If you can, place questions at the end of your post.
- 7. Post quotes – Inspirational quotes work very well across social media. Try also to post quotes within images.
- 8. Don’t game the distribution – Many are tempted to ask people to like their posts. In fact, Facebook is not a fan of call-to-actions to like or share and the algorithm may penalize these types of posts.
- 9. Post Full links – Use only full URLs when posting a link to an external website. Shortened URLs get as much as 3 times less engagement than full-length URL instead.
- 10. Be yourself – The most important is to be and speak as yourself. Your fans love you or your brand. They expect you to write in your usual tone of voice and make them feel like you talk to them directly, not as a corporation.
Out thanks to Wearesocialmedia.gr For the great InfoGraphic
Read more: 10 Tips to Write Engaging Facebook Posts [infographic] | WeRSM | We Are Social Media http://wearesocialmedia.gr/10-tips-to-write-engaging-facebook-posts/#ixzz3IgHyMhnx
I am always being asked about social media?
This is a good overview in a nice infographic by Leverage Media. It will show you what the focus, audience, users, and other information that is good to know. With all of your use of the social medias to get the word out. You need to understand what it is all about.
Use this to see where you fit. Where does your company belong? Where does your client hang out?
Check it out.
Everyday people are putting up reviews, good, bad and just plain lies.
- Where are you or your company listed?
- Where can the public put reviews?
- Can we answer the bad reviews?
- How can you stop bad reviews messing with you and your business?
- How often do you need to check your reputation?
- How can we protect our selfs’s
Wouldn’t it be nice to just be able to post a dog to protect us online? There are things we can do!
With a simple search you can find most of the companies that you are listed on. You could go one by one and correct, claim and post on each listing. That can be a real time suck. So what is one to do?
You can find someone to help. Yes we are here for you and all of our clients.
We can help you find you and your company, correct the listings with the correct address, phone, hours, etc. Then we will help you get some reviews up on these sites. There are ways todo it where the reviews will be seen by the public. It seems that every time there is a bad review it goes up right away and just starts coming up in the search listings. This can effect you and your company. Waiting until you have a bad review that effecting you is late to this process. Yes it can be corrected but it takes more time, money and damage to your companies reputation.
Saying, that when i get a bad review I will deal with it then by getting a lot of my happy clients to put up reviews that will fix it. Not always. On some of the directory sites like Yelp.com has an algorithm that decides what reviews to put on your listing and which ones are fake. This goes for any review. It you have never had any reviews and then get a bad one. I am talking about Yelp as an example.
The computer decides that the bad review was legit and the others that were put up in the last few days all 10 of them are not real reviews because it did not follow your pattern of reviews. So it lists most of your good reviews deep in the site where they are hard to find. Now to the computers credit if you string them out make them more like a normal review posting it will let them up on your front page and the will have an impact to your listing.
That is just one example that happened to one of my clients. All these directories can and are good things. We must be diligent and make sure that we take care of our reputation online as much as we do in our daily lives.
There are few good web sites that lay it out and give you some more examples of what I was talking about above.
Three things you need to do to protect your companies reputation
Some good common sense things to learn to protect ourselves, from the mouths of babes.