Resolutions! Do we or don’t we? That is the Question.

DSC42612-200x220Many of us start the year with decicions to work out more.  Get to Yoga everyday.  Get to the gym,  show our loved ones more lovingkindness.  But then the world gets in the way and something happens to stop us from achiving our goals.

This year I am going to not make any resolutions.  I am going to continue to get to yoga everyday and work to make sure that my clients are happy and successful.  We should do everything with the more gusto.  Life is too short to spend out time spinning our wheels.

Along with excersie and good food.  We also more work our brians and get those creative jusies flowing.  Look to our buisnesses.  This is where we always have too much to do and not enough time.  We can get help with almost every aspect of our companies life.  There are consultants here in the Berkshires that will help you create a business plan,  a marketing plan.  Then there are others that can help you carry it out.  You can do it.  You can make a difference in your buisness and create an enviorment that will build a strong company.

Start the new year.  Get help with your company, get help with keeping yourself healthy.  It dose work.  I know  this. I am proof it does work.  If you are not here and need help call 413 528-6386 and I will help you or guide you to the right kind of advice.

Have a very happy profitable New Year.

Bob

10 things you should know about your Facebook Post.

The way you write your Facebook posts is the number one key to engaging with your audience. And with the latest change in the newsfeed algorithm, more engagement means more reach. And the more people you reach, the more you are likely to get likes, comments and shares which will in turn bring even more reach. See why you need to write effective Facebook posts?

The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends. If the answer is no, don’t post it.

Once you know what you want to write about, follow these 10 tips which will help you write copy that will boost engagement on your post:

  • 1. Be natural – Facebook is a fun and relaxed environment. People come on Facebook to have a good time so keep your writing natural, nice and drop out the too formal approach. Nobody wants to read boring posts.
  • 2. Be topical, timely and relevant – Your posts should be written for immediate action – write your posts so they can be read and engaged with right now.
  • 3. Be visual –  Images are the most engaging on Facebook.  Adding a good image will attract readers.
  • 4. Keep it short – The shorter, the better. Posts of 80 characters or less are the most engaging. Learn to edit your posts so that they make sense in less words.
  • 5. Be Emotional – Emotions sell and encourage readers to share. The most shared posts sway and persuade. They are invitations to discussion and interchange. Try to write posts that scream for reaction. Create posts for commentary.
  • 6. Ask questions – Questions are a great way to get comments. But only ask questions that are easy to answer. If you can, place questions at the end of your post.
  • 7. Post quotes – Inspirational quotes work very well across social media. Try also to post quotes within images.
  • 8. Don’t game the distribution – Many are tempted to ask people to like their posts. In fact,  Facebook is not a fan of call-to-actions to like or share and the algorithm may penalize these types of posts.
  • 9. Post Full links – Use only full URLs when posting a link to an external website. Shortened URLs get as much as 3 times less engagement than  full-length URL instead.
  • 10. Be yourself – The most important is to be and speak as yourself. Your fans love you or your brand. They expect you to write in your usual tone of voice and make them feel like you talk to them directly, not as a corporation.

Out thanks to Wearesocialmedia.gr    For the great InfoGraphic
Read more: 10 Tips to Write Engaging Facebook Posts [infographic] | WeRSM | We Are Social Media http://wearesocialmedia.gr/10-tips-to-write-engaging-facebook-posts/#ixzz3IgHyMhnx

tips_engaging_facebook(2)

How to find out about your Online Reputation.

Everyday people are putting up reviews, good, bad and just plain lies.

  • Where are you or your company listed?
  • Where can the public put reviews?
  • Can we answer the bad reviews?
  • How can you stop bad reviews messing with you and your business?
  • How often do you need to check your reputation?
  • How can imagewe protect our selfs’s

Wouldn’t it be nice to just be able  to post a dog to protect us online?  There are things we can do!

With a simple search you can find most of the companies that you are listed on. You could go one by one and correct, claim and post on each listing.  That can be a real time suck.  So what is one to do?

You can find someone to help. Yes we are here for you and all of our clients.
We can help you find you and your company, correct the listings with the correct address, phone, hours, etc.  Then we will help you get some reviews up on these sites.  There are ways todo it where the reviews will be seen by the public.  It seems that every time there is a bad review it goes up right away and  just starts coming up in the search listings.  This can effect you and your company.  Waiting until you have a bad review that effecting you is late to this process.  Yes it can be corrected but it takes more time, money and damage to your companies reputation.

Saying, that when i get a bad review I will deal with it then by getting a lot of my happy clients to put up reviews that will fix it.  Not always.  On some of the directory sites like Yelp.com has an algorithm that decides what reviews to put on your listing and which ones are fake.   This goes for any review.  It you have never had any reviews and then get a bad one.  I am talking about Yelp as an example.

The computer decides that the bad review was legit and the others that were put up in the last few days all 10 of them are not real reviews because it did not follow your pattern of reviews.  So it lists most of your good reviews deep in the site where they are hard to find.   Now to the computers credit if you string them out make them more like a normal review posting it will let them up on your front page and the will have an impact to your listing.

That is just one example that happened to one of my clients.  All these directories can and are good things.  We must be diligent and make sure that we take care of our reputation online as much as we do in our daily lives.

There are few good web sites that lay it out and give you some more examples of what I was talking about above.

Three things you need to do to protect your companies reputation

 

Protect your reputation.  This site was created by high school students.  We can learn from our youth. 

Some good common sense things to learn to protect ourselves, from the mouths of babes.

Yelp is only one of the directories put there…

yelpangieslistSocial directories, a place you go to find local restaurants, hardware stores, Lawyers, Accountants, etc. Companies get listed in these directories by just being listed in the phone book. How do we know that our information is correct or not? All of these directories allow users of this directory to add a review to your business listing. That can be a good thing for consumers and our companies when the reviews are legit. We have our clients add reviews. You find  our quickly that most of the time you need to be a member of that directory to be able to leave a review. So you go through the process to get the reviews up. This is all well and good until it is not. I am going to tell you about two stories, both of these stories happen to deal with Yelp but it could be any directory.

First story is about a small local company here in the Berkshires. They are a good little company that has been around for a long time and up to this point got all of its new work by referrals. Things were going well. Then one day they had a client as we all do, that was not being reasonable. They did what they could do to please her but she just would not be pleased. They finished the job and moved on. Hoping not to have that experience again. Then the owner got a call from an old client that told him he needs to look up his web site right away. He did that and when he did he saw this listing right under his web site listing. It was from a company call YELP. This was a listing for his company and the description on the listing there was a bad review. The first two lines said ” These guys did not do what they said and they are on drugs…” Then if you click on the review and read the entire review of about 4 paragraphs. Ranting and raving about how bad these guys are. The more you read the more you realized that the woman that wrote the review had an alternate world view. Ok it shows you she was crazy. In most cases the new user will just read the description and move on to the next company. This was hurting his business and it was getting into the busy season for them. He did what anyone would do he call 10 clients and got them to go on YELP and add good reviews. Yelp saw that as packing reviews and disallowed all but two of the reviews and it left the bad review as first in the list so it showed up in his Google Listing. That is when he came to us. We worked with him over the next few months to add good reviews and get the disallowed one to show up. Then we looked at his web presences and started to get good reviews on GooglePlus, Angie’s list, Yellow book, and a few others. Over time the review went away and was replaced by a good review. Consumers read reviews. Those were a tough few months for his company but all is fine now and he has good reviews on all the services that have him listed.

 

This next story is about a Lawyer in California,  His story is similar.  In his case he was paying Yelp to advertise on their site and to allow him to come up more when people are using yelp.  This worked great to get him some clients.  He was paying YELP $500 per month to get the clients to call.  It was working so well in the beginning that he told all of his friends they started to use yelp everything was great.  Until it wasn’t!  One of there clients didn’t like the way that he treated her and wrote a bad review.  This review went something like this  “this is a lawyer I will not recommend.  He is rude and doesn’t know what he is doing…” He called yelp and they told him that he wanted the review removed.  He was told that they do not do that and that they have no control over the reviews on your YELP listing.  In his case too if you read the review you would see that the person was not working with a full deck.  Never the less the yelp listing came up on the front page of the Google listing when you search for this Lawyer. His solution was to stop paying YELP.  So now he doesn’t have any clients coming through his advertising and he still has a bad review just under his web site listing.  Just because you are not paying them does not mean they are going to take you out of the directory.  We are starting to work to help him now with his issue.

 

As in both of these true stories they did not look to protect themselves by getting good reviews in all the directories they are listed in before a bad review showed up.  I know this is a lot of work and you don’t have time to do it.  That is why we are here to help through the process    Call us today to help with your Web Presence.  413 528-4402

Top 14 Most Popular Vendor of IT Certifications

serversWith companies fighting for the top spot, it’s certainly very difficult to choose, which one can help a student get through the exam and get him a certification that he actually desires. We have made it pretty much simple for you by reducing your finding work to a fickle, just the top 14 most popular vendors of IT certifications, along with the certifications they give u access to, so that you can choose to join whichever interests you. This list will not only narrow down your choices but also give you clues as to which companies are reportedly performing over others along with what they offer, that makes them the best of the best for the particular task. With easy training and hands on practical usage guaranteed by some, getting a global certification is an easy task, if you get it from any of the vendors given below.Yes, all vendors make promises, but which ones do really keep it? They get money, they are happy, technically some don’t care, but the one’s we have in the list provide such intense study material that doubting them would be a big mistake. For example, take Microsoft, take Cisco, they have some certifications that can’t be matched up with value by any certification. The Microsoft Certified Expert, the CCNA certified personnel, these certificates have some of the highest values in the job market and these are what will actually matter, when you present yourself somewhere in an interview. We recommend following this list strictly. All the best!
Presenting Top 14 Most Popular Vendor of IT Certifications:
1. Oracle.com
The world leader and also the creator of the brilliant database language SQL, which can be found anywhere in the world (games, websites) provides excellent global certifications such as the position of ATG developers which is certainly something BIG and a position to be proud of.
2. Hp.com
Hewlett has been recruiting and handing out pretty well sort out and reputed certifications to the deserving such as the ATA Certifications. Also, it’s ExpertOne certification that was bought about, is pretty good and running with success.
3. Test-king.com
The vendor is famous for providing study stuff and guides with a promise of short and concise material. Dump guides are full of short and meaningful answers that help people pass exams of different certifications, than providing certification itself as a whole.
4. Microsoft.com
Working at Microsoft, is a pleasure enjoyed only by the most talented, and unbelievably, Microsoft itself trains you for it. With their certifications like MCE and MCP, your status quo in the market increases dramatically.
5. Braindumps.com
Braindumps, the site famous for helping students get their certifications is continuing to be, and in our predictions, will continue to be in the top 14, if it keeps on providing with excellent papers and solutions to aspirants. Certification exams of all famous vendors such as Microsoft, IBM and Cisco are available at ease with braindumps. It provides dumps, such as the ccna dumpscissp dumps and braindumps a+.
6. Pega.com
Pega.com, the short name for pega systems has gone from providing business solutions to providing global internships, certifications to interested candidates and has some high-level exams for recruitment such as the CPBA exam.
7. Pass4sure.co.uk
Pass4sure assures a wide majority of candidates with the confidence of passing in exams as well. The website guarantees the success rate, and since we don’t just go on guarantees, our professionals tested the products, in person and surprisingly, the website does what it says. Answers to exams of the hardest certification programs, easy tuts, this vendor is a must-go-for.
8. Adobe.com
With certifications such as the ACP and more, adobe is currently, nothing less than ruling the certification industry, adding to the fact that it invented the pdf systems as well.
9. Oracle.com
Just in sql? Naah, this company has gone from creating the best database software to some of the best certification programs such as the ring easy positions in all leading companies.
10. Exin.com
Exin.com provides ITIL foundation certification that falls under the category of global certification has the facility of viewing the certificate online with the brilliant certificate wizard portal on their main website.
11. Riverbed.com
The riverbed institution provides various certifications and for the certifications it provides online study material as well. One of its well-known certification is the RCSP (Riverbed Certified Solutions Professionals), it trains the candidates as well for it’s certifications in well known programs such as the RCSA-W red education program and the RCSG study guides as well.
12. Magentocommerce.com
Magento provides the finest degrees amongst the lines of IT, even though the title may read commerce. Some of them are the Magento Developer Certification and the Magento Solution Specialist
13. Avaya.com
Avaya deals with certifications along the lines of collab of innovatia and aims at providing with technical training to all its candidates and nourished the necessary skills in them to get Avaya certifications.
14. Zend.com
Zend technologies is a World Wide Web software infrastructure company which provides PHP certification that ensures a person is fully qualified to develop PHP web applications

The Reports are in: Hacked Websites are a Big Problem

Written by Chris Weltzien .

Websense2014Report

The big boys have weighed in and both the Cisco’s 2014 Security Report  and the Websense 2014 Threat Report have identified a major contributor to cyber-crime: hacked legitimate websites.  The Cisco report accurately refers to these attacks as High Efficiency Infection Strategies because as the image below illustrates, a single website can attack a variety of devices. Websense re-affirms the popularity of this attack method by pointing out that 85% of malicious links are hosted on hacked legitimate websites.

Websites can launch attacks upon multiple device types 's (image from Cisco's 2014 Security Report)

 

 

This article came from our friends at 6scan.  They work with us to threat scan your site every day if you want it.

To read the entire article go to 6scan.com click here 

Hacking is on an up swing.

Have you seen this on your site?  What can you do?  Call us ASAP 413.528.4402

Malwaresign

Since January 2014 there has been a lot of hacking.  The most common hack has been an injection hack.  This is where the hacker exploits a vulnerability in your site.  It could be a page that allows comments or a contact form.  Because of this we have started offering a Daily Scanning service.  This will scan your site daily and if we find any vulnerabilities we will close them.  If we find that someone has hacked your site we will inform you unless we have a standing order from you to clean the site. The site cleaning will be a $40 change.

Also check this link.  So your site has been hacked!

There are some links and a video from Google about hacking and what we can do about.
This video will tell you about:

  • How and why sites are hacked
  • Process to recover a site and remove the user-facing warning label
  • Time-to-recovery depends on extent of damage and technical skill of administrator
  • Two options:
  • Do it yourself
  • Get help from specialists

 

Is your business on an empty street?

20120629-073556.jpg You can get up each day and go to work. If no one calls or comes into you business you are not getting far. If someone in your local area is looming for you and can’t find you again no business. No life.
So each day get up with a purpose. Decide it is going to work today. In my life I worked very hard for a long time 7 years. There were times I thought it was going to work and others I just wanted to give up. It was not until a major life change that I took a step back and let it happen. Now we are on a great road work is coming and I have people to help. Sometimes we just push too hard and get in our own way.
So get out of the way, make your business what you want it to be.
Find your path, find the way to make it work for you.
Have a peaceful day. I am going to start my yoga.
Bob

Push through the fog.

20120608-065229.jpg Some days are harder than others. Just to keep thing going.
If you are not going to keep marketing you company the at some point things are going to just stop.
Just do it as the saying goes. Check your website, read others, like posts, comment on posts where there is a good conversation going on. That will introduce you to many more real people. You must let visitors know you are there. Let them find you. I can give you tips forever but if you don’t use them, are you helping yourself?
Everyday do something, it adds up over time. But you must start.
Have a peaceful day.
Bob

Blue skies, a sign of calm

20120605-065743.jpgBlue skies in the distances after rainy days. A sign of clearing. No matter how you have faired in this Great Resession you will live to the next day. We need to look at our tasks ahead and mark them off one by one. As we see progress everything will become more clear.
It is clear to me that to I must find ways to reach out. To bring people and businesses together.
Content is king on the Internet. Find what you have to say. What is important to you? Tell the world! Do it now. Start today.
If you love your work then talk about it the way you do to your family and friends. What do you say when someone asks, What do you do?
Start there.
Also get help when you need it. When a pipe breaks in your house you call a Plummer. So of you need help with your web site find support. Find someone that will listen to your needs and come up with real solutions. That gives you options allows you to learn, grow.
If they feel like the right thing then do it, if not run. Find someone that gives you options and educates to allow you to make informed decisions.
Take the first steps. The second will be easier.
Have a peaceful day.
Bob

Internet Marketing Tonight at Fuel in GB

20120604-071141.jpg Today is the day to come together and work on your web site. Talk to me and others in your community about supporting your site and business. We will meet at Fuel Coffee Shop in Great Barrington MA tonight from 5 to 7 to talk about Internet marketing, WordPress and all things Internet. 

We will work in a group to find the best ways to get more information out about your company and find ways that we can help each other to grow our buisnesses.

Let us come together as a group to learn and support.

I look forward to seeing all of you there. Tonight!

A sunny day and a new month!

20120601-063836.jpg It is a beautiful morning, a new month and a great time to start blogging. I know what you are thinking. I can't write, I don't gave the time, I don't know what to say!
Well then just stay in bed and let the world pass you by.
Get over yourself and find a way that works for you. Find a time, a tool.
For me the morning works best. If you have noticed I get my inspiration from looking out the window and seeing what is going on. Then I take a picture with my phone. Then use the IPhone WordPress app to make the post. It forces me to be short and use the least amount of words. I get tired of typing with my finger.
Think about you product or service. What questions do people ask you?
What are your answers?
Those are great posts! They will have lots of keywords and they will be what people need to hear. Don't worry about anything else just do it. Or find a service like ours to do it for you. But you have to do it or your web site is just not going to be seen.
Remember Monday nights 5 to 7 at Fuel in Great Barrington we are meeting to talk Internet Marketing. Get help and support from us and friends going through the same thing you are.
See you Monday!
Have a peaceful day and great weekend.
Bob

Storms come and storms go.

20120531-061725.jpg
The other night a storm came through, the first real one of the summer. The lightning flashed and the thunder boomed. I shut down all my computers to wait it out. The kids were excited to see nature put on a show.
It reminded me that life happens around me even if I don't do a thing.
The Internet grows every day. How can we make a difference? After all we are just one person. You can make a difference. Studies have shown that normal people have about 500 people in their world. If you are working with the public there could be thousands. Facebook has a measurement called "reach". That how many people do all of you fans have. A fan is someone that likes a page on Facebook.
With Linked in they call it your network. How many people can you touch witha post or comment you make?
The other day I looked on my LinkedIn page and saw that I have under 500 contacts but I have over 2 million in my network. What does that mean?
When I post something to LinkedIn it goes on all of my contacts pages and it would then be possible for all if their contacts to see it. Facebook offers the same thing. But with a possible reach of many more. I am now working with both Facebook and Google directly learning how to get the most from a little. They both make their money from Advertising so they want you to spend big. But you don't have to. You can take you existing budget and move it to on line for just one or two months. See what it does for you. With online you can track it all down to the click. You know how you money is working for you.
One work of warning! Don't spend a dime unless your website is ready to convert the new visitors to clients or Contacts. It is worth a call to me to get more info. Or you can come to our Monday night workshop at Fuel coffee shop in Great Barrington from 5-7 starting next week on June 4th.
Life will past you by. So get up and make a difference in your life and business.
Talk to you soon.
Have a peaceful day.
Bob

Each day we have tasks

20120530-072158.jpg
Just as the clouds rest on the hill tops for only a short time each day. We can not rest on the work we have done. We need to find that rhythm, that beat that keeps us going.
Some say routine. Whatever you call it find it and own it.
If you do simple things each day, like post a problem you product solves. A joy that your product or service brings. You will bring people to you.
If you sell you product on the web you sales will increase. If you have local services you will raise awareness. Just think of it as that one thing a day to build your business.
Have a peaceful day.
Bob

Today is a good day to start.

20120529-060739.jpg Yesterday there were parades and celebrations. Honoring our fallen Heroes. Today is the day to become a hero and make you business successful. We are lucky we work for ourselves we have the success of our business in our hands.
For an investment if time we can talk about our business, get it in front of our clients. Show them why we are the best at what we do.
Take 15 minutes a day, an hour a month, down time in you day. Find a way to make it work. Create content in your web site. Write about what you know. You web site is the most effective tool in your marketing plan.
Make sure it is posting to Facebook, Twitter, and LinkedIn. Get most out of your work. Even if you have said it before say it again in a different way. It will reach different people.
Web sites can and do make a difference in the way your clients see your business. Make that difference today!
Have a peaceful day.
Bob

Relax, take the day

20120528-064222.jpg We all need time down. Time to reflect on what we have done. Time to rest in the shade. So have a great day today. Spend it with friends, honor our fallen Hero's.
Tomorrow is a great day to start posting great content to your web site. Follow up on a conversation on Facebook or Twitter. Put up some pictures on Pintrest.
The most cost effective way to get the word out about your product is also one If the best.
Have a peaceful day.
Bob

Seed your web content all around the web.

20120524-072856.jpg If you want food in the late spring and summer you need to start planting now. It is the same with your Internet Marketing it take time to grow.
You must engage you visitors get them talking about you products. Don't try to plant too many messages into any one email. It will only confuse the message. Keep your message free from weeds and extra words.

Above all just get out there, read, create content, take pictures, comment on other blogs. Get involved
in the conversation.

If you put yourself out you will be surprised at the. Creating content on your blog the Facebook, Twitter, LinkedIn, and the new one pintrest. Are all good.
Get up and do it now!
Have a peaceful day.
Bob