A garden needs to be prepared. It must be plowed, the rich soil needs to be exposed to bring the nutrient to the surface.
Your website and web presence is the same: you must turn up the keywords that will feed the searches that your potential visitors make.
To do this you need to do the research. Keyword research is the plow.
Look at your stats, what words are visitors using to find you?
Are they the words that you want to be found for?
Once you have made these lists use a tool like Googles keyword tool to identify the right combination of word that are the most searched. Add those words to your content and you will be found in more places on the web. Using the correct words can make the difference between bringing the right visitors to your site or to to your competitor's sites.
People that want to learn more, buy, our give your organization money. Or the people that don't really care, look for a moment and raise your bounce stats.
It can be the difference between success and failure.
Learn about keywords. Read on the web or call us we can help.
Have a peaceful day.
Every morning the earth turns and night becomes day. As sure as that is we have to get up and tend to our web sites. If you had a brick and mortar store you would not expect anyone to buy anything from you if you did not open your doors. It is the same with your web site. If you don’t open the door and put out the sign that says “OPEN” no one is going to find you.
Are not doing everything you can to make it work. Are not putting in 100%. These are questions that we have to answer for our-self’s. We are the only ones that know if we are putting in a 100%. Honestly it is not anyone else’s job to tell us. If our business is struggling then it is up to us to make it work. Even if we are doing fine, can we say that we are getting comfortable with what is going on.
Are we ready if we get blind sided in the future? Look back at the 90s. Everything was going great. Then the world changed. Blame who you want but it is up to us to control our lives and make our businesses grow. We are the only ones that we can depend on. The Internet is alive with the minds of everyone on it. Just trying to do what they feel they should. We can make a difference.
How do you fit? Who are you talking to? Where are they? What do they need to know?
What do I want my visitors to do on my site? How can I collect emails? How do I build community around my site?
These are all questions that we need to answer, over and over again. I am going to talk about each of these over the coming days. But even before I do what are the answers for your business?
Take some time have a cup of tea or coffee. Think about what you need your site to do for you. Make a plan and and take it one step at a time. Do it from a mindful place. In other words take each task one at a time. Put 100% of you into each task! This will help you succeed. This will get you where you need to go and you will be proud of the results. Don’t get me wrong this is not an easy thing to do. If it was everyone would already be doing it. But you are special, you are a business owner. As President Obama says “Small business is the back bone of our Country”
Sometimes we need to kick ourself’s in the pants to get going. Do it now! Make a difference in your business today! Keep reading and we will take this journey together. One day at a time. One step at a time. One post at time.
Keep the faith in yourself and have a peaceful day.
Sunday is a day for rest for many people, a day to spend with family and friends, a day to reflect on the week that past and the week that is coming.
It is also a time that visitors to your web site might have more time to look around. Putting out a special or a bit of information might have a better chance of getting through.
Search Engine Optimizing is all about consistency. Being regular with your posting, always having posts that say what the reader wants to read about. Not to say that you should say the same thing every time. Talk about how, why, and when. Make it a good story. Make it a daily bit of information.
Lastly add a strong call to action!
So get up right now when you are done reading this. Take that step. Write that post, create that page, take the next step on you web presence. Make a difference in the lives of you, you family and your visitor. Do it now!
Have a peaceful day.
Every day we get we wake, get out of bed. Just like billions of other people around the world. What makes us different, unique? That is something you have to find in yourself . By your spiritual practice or through looking inward. As it becomes clear you need to act, make a move, start down that path. Then make course correction along the way. Almost every morning I wake up make time for myself and the write the next post. If you read back you will see how I have been fining my focus. No matter hard we try to put on a face, we are all learning every day. Sometime we don't want to hear or see it, but it is there. Right in front of us. If we just open our eyes, take the time to smell the flowers. We will find that path for us. When it comes to Internet Marketing, SEO/SEM. We need to find our path there also. Look at your work/business see what parts of it you Love find a way to talk about it. Like you are talking to friends. It is OK to make mistakes, that is life. Own up to them and move on. If you want to make a change in the life of you internet presence you just need to start. Start looking at the stats on your website, Facebook, LinkedIn, what are people doing on you site, what are they reading? How do you use what you feel passion about to change people's lives? Take some time right now. Think about it. Close your eyes make a difference. If we all work each day to be our best self the world will be a better place. Thanks for letting me in to your life. Have a peaceful day.
Each day when I light the candles I find the wicks buried in a little wax. Once I light them the wax melts and they start to burn bright.
We need to make marketing our service or product the like that candle. We need to melt away the things that are holding us back. Get on track and work out a way to achieve our goals.
Reaching out to Facebook friends and asking a question is one way. Start the conversation. Then be involved and lead it. This will not only establish you as an authority but set you on a path to allowing your visitors/clients to get to know you. That will help them to buy your service. Everyone wants to buy from a friend.
Have a peaceful day.
Getting it done everyday is the only way to really see results from your blog. Creating content, getting the word out is the only way to really see results from your web site.
Many Internet consultants took the easy way of SEO and bought links. Now we know how many, I have read reports of as much as 35% of the Internet being effected by the last changes Google made to it’s search. But I have also learned that if you follow the rule to good SEO you get moved up on the rankings and stay there because you are putting out useful information that people need. I am happy to say that not one of my web site dropped in the rankings. In fact a lot went up because of less real competition.
So keep writing what you know, do it as much as you can and learn from your stats.
Have a peaceful day.
Writing a letter used to be the way people communicated with each other now it is by email. Another way to get your thoughts out is to blog. There are many changes happening at Google all the time. Their goal is to give you up to date information you can use. To do that they index the web, to feed that we must create information that is helpful to our sector and do it often.
Social Networks are another way todo it. Post a lot ask questions. Keep the conversation going your. Client will find you. The fastest way to make a possible mistake or issue go away is to address it head on before it gets out there. Remember President Clinton? If he would have just faced up In the start it would have been bad but he would not have been impeached!
Tell the truth, not a lie. Take the heat and move on to making a better day tomorrow.
Have a good day, may you complete your task quickly and correctly. To allow you to have a tea and think about you next goal.
You will succeed! Just talk the first step.
Finding a few hours on the weekend to create posts for you web site can be a great way to deal with a busy week.
Wordpress allow you to schedule you posts to go up all week.
Sit down make a cup of tea think about the last week of you work. What questions did people ask, what did you learn new. Those are the kinds of things that will feed others in their quest for knowledge.
Help the world grow. Give back and you will receive.
Have a great day.
Every day I get up and say that I am going to start marketing my business/web site. Everyday life happens. It seems like there is always something that stops me.
Today I looked at the sun trying to get through the clouds. The sun that warms our planet. The Internet is a lot like that solar system we are in. It is hard for us to wrap our heads around how big and powerful it is. The Internet is made up of tens of billions of pages. How am I going ever be seen.
You don't have to over come all of them just the one that , like the cloud blocking us from our visitors. It might be that you have a personal business like yoga or you sell propane to your local area. You just need to be seen by them . And you can do this by creating information/ content that will help those people, the real people in your area to live a better life.
Your clients will read it on Facebook or your web site tell their friends and that will help your business grow.
Remember it is the fund drive for WBCR this week. So listen to Computer Therapy today at 10 am and give to the station. Help us keep it going.
Have a peaceful day.
Everyday is the right day to begin your web marketing. Just start talking about your work. Describe what you did yesterday. Talk about what you want to do tomorrow. It does not have to be long it just has to be there.
Then as you go learn how to do keyword research to find the best words to use, post it to Facebook, twitter, and any other network you be long to.
In the beginning it is more important that you do it than it is perfect. You can do this!
Don’t let the wind of competition blow out your candle.
As the Sun comes up in the east we see the new day. We need to think about our business, our clients, and our goals. Focus can give us a clear mind to get our name out, sell our product/service. Each day we need to find the best way to reach out.
Keyword research is important in your writing. Using the right words can make all the difference in the search engines.
Trees are coming out from their winter sleep. It is time for you to stand up take charge of you web presence. Tie social networking, your web site and video into one powerful package. Bring them together to educate, empower and succeed. You can do it! Make the call get some help. Allow the resources around you to make you strong.
The Internet is just another tool. Learn how to use it and succeed.
So it is easy to tell everyone what they need to do to get traffic and then not doing it your self.
Yes, I am just like most of you I did everything when I built the site. Well what I could get done. It seems when you build your own site you always feel that I can get back to that later. I need to get the customer's work done. That is true the customers pay the bills. If that is the case, hire some one to do it. More and more each day sites come online in every shape and size. Everyone is trying to cash in on the internet.. It empowers everyone it has changed our life. So I hired someone to build my site. I it got done. I put one more person to work for a few days.
We are here to help an any level you need. From the small site that needs a boost to the large traffic site that has hit a wall. There is always something to try and some way to bring you more traffic and then convert the visitors to your site. The great thing about Internet Marketing is it is measured down to the click on every visitor you know ROI. You are not guessing as you do with any other advertising. Your marking plan should be a closed loop if at all possible.