A garden needs to be prepared. It must be plowed, the rich soil needs to be exposed to bring the nutrient to the surface.
Your website and web presence is the same: you must turn up the keywords that will feed the searches that your potential visitors make.
To do this you need to do the research. Keyword research is the plow.
Look at your stats, what words are visitors using to find you?
Are they the words that you want to be found for?
Once you have made these lists use a tool like Googles keyword tool to identify the right combination of word that are the most searched. Add those words to your content and you will be found in more places on the web. Using the correct words can make the difference between bringing the right visitors to your site or to to your competitor's sites.
People that want to learn more, buy, our give your organization money. Or the people that don't really care, look for a moment and raise your bounce stats.
It can be the difference between success and failure.
Learn about keywords. Read on the web or call us we can help.
Have a peaceful day.