When I started writing this posting the world was different. Back in the day (two weeks ago) you could find a good news article or blog post, add some comment and you had great Content. Google is now giving original content a higher ranking than comments on articles or reused articles. This puts more pressure on websites that want to stay on top to create more original content.
The Question: How do I do this?
Google Search Changes
Google has changed the rules once again. They do it from time to time to keep the search relevant. From the web-user side it is a step forward – you get up-to-date information and the best, most relevant search results ever. If you want to get something on Google it now takes minutes not weeks. It sounds like a good idea to manage your own web site. Depending on your industry, you might need to post every week to stay on top of the rankings, or you might just need to post once or twice a month. It just depends on your industry, are your cohorts and competitors using the internet or not? (Construction not so much; retail stores more so.) Now ask yourself, what business am I in? Not the website management business.
We have learned over the past five years that many clients like the idea of updating their own sites; but then find that it takes more time than is feasible for busy owners. After all you should be spending your time running your business! We have developed a plan to assist you in optimizing your website; Colleen Henry has joined our team and is available to manage your web site. She has a background in PR and Marketing to help you get the word out about your business or non-profit organization.
One thing is sure, if you don't update your site on a regular basis you will drop in the rankings. You must create more content for the Google machine to digest. Allow us to assist in this process! Take peace in knowing we are here to help.
Google Ranking Changes
Along with the instant indexing of pages, Google is not rating news aggregation sites as high as sites that have original content. It is not good enough to just have the keywords and meta tags. If you want to rank higher you need to have back-links and original content, which along with being posted on your site, is announced on your Facebook page and Twitter feed all at the same time. It is now an Internet Presence. Not just a web site.