When you own your own business you get up everyday and think about the things you have to do. If you love what you do you do it with a smile. You do it with excitement. If not you find it hard to get started and at some point you find a million reasons why you are not making it and then you quit. Quitting is not a bad thing if you are not having fun with your company. Running a buiness is way too hard to do if you don’t enjoy what you do.
I find that there are parts of my business that are hard and that I don’t like doing, but other parts that I love and just want to do all of the time. But both parts work very well together. So I just keep on going.
It is the same with your web site. You need to find the parts that you do like and make that a priority and then get help from others that love the parts you don’t. It is important that your web site serve the purpose for which it was intended. It needs to serve the customers that you have. Maybe find some new ones. By turning your excitement for your product or service into a sale.
If you are not a designer then don’t design your web site. You need to understand how it works, who it is talking to, and what you want it to do.( understand what a conversion is) But you don’t need to design or build a web site. Two big reasons. One is will not look like you want it to look without many more hours than you can afford to spend learning and doing something you are only going to do a few times in your life. It will not have the functionally that it should. Because you just don’t know what questions to ask.
Just like a lawyer, doctor, accountant a good Internet Marketing consultant can help you find the right designer and steer you clear of the holes. Find someone that has a clear view of the entire process not just design. You need to know how your site falls into the eco-system called the Internet. You need to know who your clients are and how to talk to them to get a result. A good Internet Marketing Consultant has a background in the Internet, Marketing, and Design. They might not have been all of these in a past life but they know how to get a result.
From a consultants point of view I like to take on clients that are motivated and are good people with right intentions. Everything else we can create, a marketing plan, design of a web site, offers to get people to sign up for our newsletter, a good email campaign, learning how to read stats and put them to use.
These are all things that need to be done. If you are missing any of these then you are missing a piece of the pie. find out why find out what you don’t know. Then you will get a lot value from your consultants time.
Good Luck. Many happy convertions.