A sunny day and a new month!

20120601-063836.jpg It is a beautiful morning, a new month and a great time to start blogging. I know what you are thinking. I can't write, I don't gave the time, I don't know what to say!
Well then just stay in bed and let the world pass you by.
Get over yourself and find a way that works for you. Find a time, a tool.
For me the morning works best. If you have noticed I get my inspiration from looking out the window and seeing what is going on. Then I take a picture with my phone. Then use the IPhone WordPress app to make the post. It forces me to be short and use the least amount of words. I get tired of typing with my finger.
Think about you product or service. What questions do people ask you?
What are your answers?
Those are great posts! They will have lots of keywords and they will be what people need to hear. Don't worry about anything else just do it. Or find a service like ours to do it for you. But you have to do it or your web site is just not going to be seen.
Remember Monday nights 5 to 7 at Fuel in Great Barrington we are meeting to talk Internet Marketing. Get help and support from us and friends going through the same thing you are.
See you Monday!
Have a peaceful day and great weekend.
Bob

Find a community in the fog.

20120523-062358.jpgOver cast, gloomy you wake up in the morning and look outside. That is what you see. In life we all have choices we can look at the fog and wish the sun would be out or we can see that the fog give water and life to nature. It serves a purpose. We really don't need to know what that purpose is. Just accept it.
Life throws many things at us every day. Live your life with an open heart and open eyes and you will know what to do.
In a few weeks we are going to start a weekly Internet workshop. It will be a place to ask those silly question. Meet with others in the community to talk about SEM, Content Creation, Design, credit card acceptance, email marketing. All that and more. We will build our online community with support of our physical community. If you are in Great Barrington stop by. June 4th between 5-7 at Fuel the coffee shop. Bring you laptop be ready to give and learn what we have to offer.
The coffee and tea will be hot and the support will be strong.
If you are not around here. Find some other businesses in your community to meet with. Allow your physical community to support your online community.
Have a peaceful day.
Bob

Gardens need tending, and so does your web site.

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A garden needs to be prepared. It must be plowed, the rich soil needs to be exposed to bring the nutrient to the surface.
Your website and web presence is the same: you must turn up the keywords that will feed the searches that your potential visitors make.
To do this you need to do the research.  Keyword research is the plow.

Look at your stats, what words are visitors using to find you?

Are they the words that you want to be found for?

Once you have made these lists use a tool like Googles keyword tool to identify the right combination of word that are the most searched.  Add those words to your content and you will be found in more places on the web.  Using the correct words can make the difference between bringing the right visitors to your site or to to your competitor's sites.
People that want to learn more, buy, our give your organization money.  Or the people that don't really care, look for a moment and raise your bounce stats.
It can be the difference between success and failure.
Learn about keywords.  Read on the web or call us we can help.
Have a peaceful day.
Bob

Like day over coming night, SEO can over come low rankings.

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Every morning the earth turns and night becomes day. As sure as that is we have to get up and tend to our web sites. If you had a brick and mortar store you would not expect anyone to buy anything from you if you did not open your doors. It is the same with your web site. If you don’t open the door and put out the sign that says “OPEN” no one is going to find you.
Are not doing everything you can to make it work. Are not putting in 100%. These are questions that we have to answer for our-self’s. We are the only ones that know if we are putting in a 100%. Honestly it is not anyone else’s job to tell us. If our business is struggling then it is up to us to make it work. Even if we are doing fine, can we say that we are getting comfortable with what is going on.
Are we ready if we get blind sided in the future? Look back at the 90s. Everything was going great. Then the world changed. Blame who you want but it is up to us to control our lives and make our businesses grow. We are the only ones that we can depend on. The Internet is alive with the minds of everyone on it. Just trying to do what they feel they should. We can make a difference.

How do you fit? Who are you talking to? Where are they? What do they need to know?
What do I want my visitors to do on my site? How can I collect emails? How do I build community around my site?

These are all questions that we need to answer, over and over again. I am going to talk about each of these over the coming days. But even before I do what are the answers for your business?

Take some time have a cup of tea or coffee. Think about what you need your site to do for you. Make a plan and and take it one step at a time. Do it from a mindful place. In other words take each task one at a time. Put 100% of you into each task! This will help you succeed. This will get you where you need to go and you will be proud of the results. Don’t get me wrong this is not an easy thing to do. If it was everyone would already be doing it. But you are special, you are a business owner. As President Obama says “Small business is the back bone of our Country”
Sometimes we need to kick ourself’s in the pants to get going. Do it now! Make a difference in your business today! Keep reading and we will take this journey together. One day at a time. One step at a time. One post at time.

Keep the faith in yourself and have a peaceful day.

Time to rest or time to move?

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Sunday is a day for rest for many people, a day to spend with family and friends, a day to reflect on the week that past and the week that is coming.
It is also a time that visitors to your web site might have more time to look around. Putting out a special or a bit of information might have a better chance of getting through.
Search Engine Optimizing is all about consistency. Being regular with your posting, always having posts that say what the reader wants to read about. Not to say that you should say the same thing every time. Talk about how, why, and when. Make it a good story. Make it a daily bit of information.
Lastly add a strong call to action!
So get up right now when you are done reading this. Take that step. Write that post, create that page, take the next step on you web presence. Make a difference in the lives of you, you family and your visitor. Do it now!
Have a peaceful day.

Sometimes you just need to get up.

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Getting it done everyday is the only way to really see results from your blog. Creating content, getting the word out is the only way to really see results from your web site.
Many Internet consultants took the easy way of SEO and bought links. Now we know how many, I have read reports of as much as 35% of the Internet being effected by the last changes Google made to it’s search. But I have also learned that if you follow the rule to good SEO you get moved up on the rankings and stay there because you are putting out useful information that people need. I am happy to say that not one of my web site dropped in the rankings. In fact a lot went up because of less real competition.
So keep writing what you know, do it as much as you can and learn from your stats.
Have a peaceful day.

Rainy day, May day find time to write

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Writing a letter used to be the way people communicated with each other now it is by email. Another way to get your thoughts out is to blog. There are many changes happening at Google all the time. Their goal is to give you up to date information you can use. To do that they index the web, to feed that we must create information that is helpful to our sector and do it often.
Social Networks are another way todo it. Post a lot ask questions. Keep the conversation going your. Client will find you. The fastest way to make a possible mistake or issue go away is to address it head on before it gets out there. Remember President Clinton? If he would have just faced up In the start it would have been bad but he would not have been impeached!
Tell the truth, not a lie. Take the heat and move on to making a better day tomorrow.

Have a good day, may you complete your task quickly and correctly. To allow you to have a tea and think about you next goal.
You will succeed! Just talk the first step.

How do I find an Internet Marketing Consultant?

When you own your own business you get up everyday and think about the things you have to do. If you love what you do you do it with a smile. You do it with excitement. If not you find it hard to get started and at some point you find a million reasons why you are not making it and then you quit. Quitting is not a bad thing if you are not having fun with your company. Running a buiness is way too hard to do if you don’t enjoy what you do.

I find that there are parts of my business that are hard and that I don’t like doing, but other parts that I love and just want to do all of the time. But both parts work very well together. So I just keep on going.

It is the same with your web site. You need to find the parts that you do like and make that a priority and then get help from others that love the parts you don’t. It is important that your web site serve the purpose for which it was intended. It needs to serve the customers that you have. Maybe find some new ones. By turning your excitement for your product or service into a sale.

If you are not a designer then don’t design your web site. You need to understand how it works, who it is talking to, and what you want it to do.( understand what a conversion is) But you don’t need to design or build a web site. Two big reasons. One is will not look like you want it to look without many more hours than you can afford to spend learning and doing something you are only going to do a few times in your life. It will not have the functionally that it should. Because you just don’t know what questions to ask.

Just like a lawyer, doctor, accountant a good Internet Marketing consultant can help you find the right designer and steer you clear of the holes. Find someone that has a clear view of the entire process not just design. You need to know how your site falls into the eco-system called the Internet. You need to know who your clients are and how to talk to them to get a result. A good Internet Marketing Consultant has a background in the Internet, Marketing, and Design. They might not have been all of these in a past life but they know how to get a result.

From a consultants point of view I like to take on clients that are motivated and are good people with right intentions. Everything else we can create, a marketing plan, design of a web site, offers to get people to sign up for our newsletter, a good email campaign, learning how to read stats and put them to use.

These are all things that need to be done. If you are missing any of these then you are missing a piece of the pie. find out why find out what you don’t know. Then you will get a lot value from your consultants time.

Good Luck. Many happy convertions.

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Overcome the storms

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Every day I get up and say that I am going to start marketing my business/web site. Everyday life happens. It seems like there is always something that stops me.
Today I looked at the sun trying to get through the clouds. The sun that warms our planet. The Internet is a lot like that solar system we are in. It is hard for us to wrap our heads around how big and powerful it is. The Internet is made up of tens of billions of pages. How am I going ever be seen.
You don't have to over come all of them just the one that , like the cloud blocking us from our visitors. It might be that you have a personal business like yoga or you sell propane to your local area. You just need to be seen by them . And you can do this by creating information/ content that will help those people, the real people in your area to live a better life.
Your clients will read it on Facebook or your web site tell their friends and that will help your business grow.

Remember it is the fund drive for WBCR this week. So listen to Computer Therapy today at 10 am and give to the station. Help us keep it going.
Have a peaceful day.