Every morning the earth turns and night becomes day. As sure as that is we have to get up and tend to our web sites. If you had a brick and mortar store you would not expect anyone to buy anything from you if you did not open your doors. It is the same with your web site. If you don’t open the door and put out the sign that says “OPEN” no one is going to find you.
Are not doing everything you can to make it work. Are not putting in 100%. These are questions that we have to answer for our-self’s. We are the only ones that know if we are putting in a 100%. Honestly it is not anyone else’s job to tell us. If our business is struggling then it is up to us to make it work. Even if we are doing fine, can we say that we are getting comfortable with what is going on.
Are we ready if we get blind sided in the future? Look back at the 90s. Everything was going great. Then the world changed. Blame who you want but it is up to us to control our lives and make our businesses grow. We are the only ones that we can depend on. The Internet is alive with the minds of everyone on it. Just trying to do what they feel they should. We can make a difference.
How do you fit? Who are you talking to? Where are they? What do they need to know?
What do I want my visitors to do on my site? How can I collect emails? How do I build community around my site?
These are all questions that we need to answer, over and over again. I am going to talk about each of these over the coming days. But even before I do what are the answers for your business?
Take some time have a cup of tea or coffee. Think about what you need your site to do for you. Make a plan and and take it one step at a time. Do it from a mindful place. In other words take each task one at a time. Put 100% of you into each task! This will help you succeed. This will get you where you need to go and you will be proud of the results. Don’t get me wrong this is not an easy thing to do. If it was everyone would already be doing it. But you are special, you are a business owner. As President Obama says “Small business is the back bone of our Country”
Sometimes we need to kick ourself’s in the pants to get going. Do it now! Make a difference in your business today! Keep reading and we will take this journey together. One day at a time. One step at a time. One post at time.
Keep the faith in yourself and have a peaceful day.
Well over the last few maybe three weeks I have gotten a little more grey. My story, the first week of July I made some changes to a clients Google Places page. We started the page in March for this client and all was going well it did give them an additional placement for their keywords over 700 visitors were using it to get directions to the office it was sending some visitors to their web site. We even got our first review. All was good in the world of Google Places.
Then the client ask to make some changes to the description, contact email, mail URL.
I signed into the places dashboard and all seem good. There is a warning about changing the name of the company, address or mail phone. If you change these things you will need to reverify the page. I was not changing any of those thing so all was good. Or so I thought!
After making the changes everything on the page disappeared except for the address, company name, phone number, URL and the main photo. Everything else was gone including the review.
My client ask what happened I read the help section and it had a warning at the top of the page that said the listing needed to be reverified. (I later found out that was a bug) So I clicked on the link in the warning tell me to reverify and it ask what method we used last time to verify. We used mail so then it told me that we should wait for. 2 to 3 weeks and we would get a card in the mail and then add that pin to your page and we would be ready to go. I told my client that and we waited, and waited 3 weeks went by and no card.
The client was asking me what was going on. I had done 30 or more of these listing and never had this problem. So for the next week I read everything I could find talked to anyone I could think of (Google gives no support on free offerings). This is what I found.
Google places is a VERY buggy piece of software and that at the same time I made my change Google made changes to the way Places displays. I found some great blog posts ( search 25 things I hate about google places) and all started to become clear. And after 6 weeks past all the content that was going to show up showed up. It did not contain all of my changes I am still waiting for that. But we are moving forward. We did lose the great review but it is back and does give us another listing for the keywords we want. So it is not is not a total loss.
The take away: until Google Places Gets it shit together make sure you have all the information you want on your page When you create the page. The other pages that I have are not having those issue. Don’t edit the page until you know it is safe. Do it right the first time!
Don’t get me wrong Google Places is a must do. It really works to get you seen in local search. It can get you to the top of the page. And will add you to the mobile listing. Just make sure you get it right the first time! Did I say that before? Good luck, it will be a lesson in patience.
Remember slow and steady wins the race.