Is your business on an empty street?

20120629-073556.jpg You can get up each day and go to work. If no one calls or comes into you business you are not getting far. If someone in your local area is looming for you and can’t find you again no business. No life.
So each day get up with a purpose. Decide it is going to work today. In my life I worked very hard for a long time 7 years. There were times I thought it was going to work and others I just wanted to give up. It was not until a major life change that I took a step back and let it happen. Now we are on a great road work is coming and I have people to help. Sometimes we just push too hard and get in our own way.
So get out of the way, make your business what you want it to be.
Find your path, find the way to make it work for you.
Have a peaceful day. I am going to start my yoga.
Bob

Day by day we can only do what we can do!

20120624-163555.jpgYes, it has been a while. A lot has happened, life has changed. But we must get back up on that horse.

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It is a balancing act!
How do I run my business and do the things I need to do to promote it. Well you just need to find the time. Sometimes it is in the morning. That worked for me for a while, other times is is sitting in a Resturant waiting for food. Create content for your web site that has the keywords you need. Oh ya the keyword density should be 1.8. No more or Google will not rate you well.
Make sure you stick to good SEO practices. There are a ton of articles online read a few of them. Remember on the Internet it is alway good to get a few opinions. You should never trust just one find the truth for you and you will be better for it.
Creating content for you website is the best way to bring traffic and establish you as an authority in your field. Make a difference in you business today. Spend sometime talking about what you know. And you will get people to listen.
Have a peaceful afternoon. I am going to eat my dinner.
Bob

Relax, take the day

20120528-064222.jpg We all need time down. Time to reflect on what we have done. Time to rest in the shade. So have a great day today. Spend it with friends, honor our fallen Hero's.
Tomorrow is a great day to start posting great content to your web site. Follow up on a conversation on Facebook or Twitter. Put up some pictures on Pintrest.
The most cost effective way to get the word out about your product is also one If the best.
Have a peaceful day.
Bob

Love what you do and it will grow.

20120522-053020.jpgIn my life and travels around the world I have seen many religions, many ways of life. The one thing that they all had in common at their core was love.
I think that is a strong driving force. It is one of the things that gets us up every morning.
Our companies need love too. They demand time and energy. If we want them to grow we have to take steps to make it happen. I was talking to a marketing director of a local non-profit yesterday. She said we can't afford you and I'm the only one to make this happen. In that situation you have think outside the box as they say. Ask the question. "what can I do to make a difference?"
I believe more every day the Internet is the way, to teach, to reach, and to bring people, real people together. And for those non-profits out there bringing people together create power and excitement for you organization.
Love what you do. Enjoy it, but remember you can't do it alone. If you don't have the money to pay then ask for help. See what happens. Find a way to make it work. To use the Internet to make your organization grow! You have to make time and take that first step. Now start you day with love and peace. See where it brings you.
Have a peaceful day.
Bob

Summer is almost here. What is your SEM plan?

20120520-105628.jpg Summer is almost here, what is you plan to add content to your web site? The kids will be home. Life will get busier than it already is and you don't want to lose the gains you made.
Can you take a few hours a week? Sit down make your posts and schedule them. If you are on WordPress you can.
Plan for the month so you can think about what you want to say. Planning is your best friend. Maybe write a long piece one one subject and break it up into parts.
I know that a lot of this sounds like common sense but sometimes you need to here it. Happy blogging and have a peaceful weekend.
Bob

Energy to get it done.

20120515-070640.jpg A coffee shop with the name Fuel is one of the places I go to have client meetings. I is a nice place to talk have a tea and just work done.
Finding your pace is important. To everyone, we thing of runners. But it really applies to business owners also. How do I get all done and still have time for myself? The first change is to think of yourself first and give your clients real expectations. Decide what you need to do for yourself first!
Yes I have said it twice. It is the core. When you are running a business it is a multi year marathon. If you burn yourself out too soon you will fail. Make a plan or have a clear vision. How do you get to the point where you can have someone else doing the work for you so you can focus on growing your business. If you need help planning, get the help! There many resources around the help you manage your planning.
Just like your web site you business is always changing. If you have been doing things one way for a long time, look around, are there news ways of doing it? In less time? Less cost?
Bottom line if you feel like you are in a rut need a change. You are! Get up look around what’s you gets you fired up. You don’t need to work 18 hours in a day forever.
Again start with you, find out what you need. Then you will be in a better place to help you client, employees, and vendors make you business sing,
Have great and peaceful day.
Bob

Gardens need tending, and so does your web site.

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A garden needs to be prepared. It must be plowed, the rich soil needs to be exposed to bring the nutrient to the surface.
Your website and web presence is the same: you must turn up the keywords that will feed the searches that your potential visitors make.
To do this you need to do the research.  Keyword research is the plow.

Look at your stats, what words are visitors using to find you?

Are they the words that you want to be found for?

Once you have made these lists use a tool like Googles keyword tool to identify the right combination of word that are the most searched.  Add those words to your content and you will be found in more places on the web.  Using the correct words can make the difference between bringing the right visitors to your site or to to your competitor's sites.
People that want to learn more, buy, our give your organization money.  Or the people that don't really care, look for a moment and raise your bounce stats.
It can be the difference between success and failure.
Learn about keywords.  Read on the web or call us we can help.
Have a peaceful day.
Bob

Rainy day, May day find time to write

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Writing a letter used to be the way people communicated with each other now it is by email. Another way to get your thoughts out is to blog. There are many changes happening at Google all the time. Their goal is to give you up to date information you can use. To do that they index the web, to feed that we must create information that is helpful to our sector and do it often.
Social Networks are another way todo it. Post a lot ask questions. Keep the conversation going your. Client will find you. The fastest way to make a possible mistake or issue go away is to address it head on before it gets out there. Remember President Clinton? If he would have just faced up In the start it would have been bad but he would not have been impeached!
Tell the truth, not a lie. Take the heat and move on to making a better day tomorrow.

Have a good day, may you complete your task quickly and correctly. To allow you to have a tea and think about you next goal.
You will succeed! Just talk the first step.

How do I find an Internet Marketing Consultant?

When you own your own business you get up everyday and think about the things you have to do. If you love what you do you do it with a smile. You do it with excitement. If not you find it hard to get started and at some point you find a million reasons why you are not making it and then you quit. Quitting is not a bad thing if you are not having fun with your company. Running a buiness is way too hard to do if you don’t enjoy what you do.

I find that there are parts of my business that are hard and that I don’t like doing, but other parts that I love and just want to do all of the time. But both parts work very well together. So I just keep on going.

It is the same with your web site. You need to find the parts that you do like and make that a priority and then get help from others that love the parts you don’t. It is important that your web site serve the purpose for which it was intended. It needs to serve the customers that you have. Maybe find some new ones. By turning your excitement for your product or service into a sale.

If you are not a designer then don’t design your web site. You need to understand how it works, who it is talking to, and what you want it to do.( understand what a conversion is) But you don’t need to design or build a web site. Two big reasons. One is will not look like you want it to look without many more hours than you can afford to spend learning and doing something you are only going to do a few times in your life. It will not have the functionally that it should. Because you just don’t know what questions to ask.

Just like a lawyer, doctor, accountant a good Internet Marketing consultant can help you find the right designer and steer you clear of the holes. Find someone that has a clear view of the entire process not just design. You need to know how your site falls into the eco-system called the Internet. You need to know who your clients are and how to talk to them to get a result. A good Internet Marketing Consultant has a background in the Internet, Marketing, and Design. They might not have been all of these in a past life but they know how to get a result.

From a consultants point of view I like to take on clients that are motivated and are good people with right intentions. Everything else we can create, a marketing plan, design of a web site, offers to get people to sign up for our newsletter, a good email campaign, learning how to read stats and put them to use.

These are all things that need to be done. If you are missing any of these then you are missing a piece of the pie. find out why find out what you don’t know. Then you will get a lot value from your consultants time.

Good Luck. Many happy convertions.

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My Internet presence

Everyday is the right day to begin your web marketing. Just start talking about your work. Describe what you did yesterday. Talk about what you want to do tomorrow. It does not have to be long it just has to be there.

Then as you go learn how to do keyword research to find the best words to use, post it to Facebook, twitter, and any other network you be long to.

In the beginning it is more important that you do it than it is perfect. You can do this!

Don’t let the wind of competition blow out your candle.

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Computer Therapy is going on the air at 10am

Today we are going to talk about things you can still do to market your products and services online for Christmas. We also have a preview of windows 8 and many other stories about what is going on in the tech world that will effect your life this week. See ya there. At 97.7 fm in Great Barrington and at http://berkshireradio.org everywhere else. Hope to see you there.
Have a great day.
Bob