Each day is a new beginning

20120724-062612.jpg Everyday we wake up. Get out of bed and face the new day. Everyday we go about our work, everyday we need to say a little about our work on a blog.
It has need a long time since I posted last. A lot has gone on. Kids, family, work. The good is that everything I did before is still there. Waiting to be built on. So done feel that you have blown it all you have done is deal with life. Get back up make it happen. Each time you begin again and start to see results the faster you will be to start again. it is just a matter of dpi g it!
So get up and do it now, don’t wait, make it work for you life and build your business today.
Blog, get the FAQs out on your site. Start now blog now. Do the SEO that you need to. Know that there are others out there that are doing the same thing in the same place.
You can do it!
Have a peaceful day.
Bob

Is your business on an empty street?

20120629-073556.jpg You can get up each day and go to work. If no one calls or comes into you business you are not getting far. If someone in your local area is looming for you and can’t find you again no business. No life.
So each day get up with a purpose. Decide it is going to work today. In my life I worked very hard for a long time 7 years. There were times I thought it was going to work and others I just wanted to give up. It was not until a major life change that I took a step back and let it happen. Now we are on a great road work is coming and I have people to help. Sometimes we just push too hard and get in our own way.
So get out of the way, make your business what you want it to be.
Find your path, find the way to make it work for you.
Have a peaceful day. I am going to start my yoga.
Bob

Day by day we can only do what we can do!

20120624-163555.jpgYes, it has been a while. A lot has happened, life has changed. But we must get back up on that horse.

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It is a balancing act!
How do I run my business and do the things I need to do to promote it. Well you just need to find the time. Sometimes it is in the morning. That worked for me for a while, other times is is sitting in a Resturant waiting for food. Create content for your web site that has the keywords you need. Oh ya the keyword density should be 1.8. No more or Google will not rate you well.
Make sure you stick to good SEO practices. There are a ton of articles online read a few of them. Remember on the Internet it is alway good to get a few opinions. You should never trust just one find the truth for you and you will be better for it.
Creating content for you website is the best way to bring traffic and establish you as an authority in your field. Make a difference in you business today. Spend sometime talking about what you know. And you will get people to listen.
Have a peaceful afternoon. I am going to eat my dinner.
Bob

Push through the fog.

20120608-065229.jpg Some days are harder than others. Just to keep thing going.
If you are not going to keep marketing you company the at some point things are going to just stop.
Just do it as the saying goes. Check your website, read others, like posts, comment on posts where there is a good conversation going on. That will introduce you to many more real people. You must let visitors know you are there. Let them find you. I can give you tips forever but if you don’t use them, are you helping yourself?
Everyday do something, it adds up over time. But you must start.
Have a peaceful day.
Bob

Blue skies, a sign of calm

20120605-065743.jpgBlue skies in the distances after rainy days. A sign of clearing. No matter how you have faired in this Great Resession you will live to the next day. We need to look at our tasks ahead and mark them off one by one. As we see progress everything will become more clear.
It is clear to me that to I must find ways to reach out. To bring people and businesses together.
Content is king on the Internet. Find what you have to say. What is important to you? Tell the world! Do it now. Start today.
If you love your work then talk about it the way you do to your family and friends. What do you say when someone asks, What do you do?
Start there.
Also get help when you need it. When a pipe breaks in your house you call a Plummer. So of you need help with your web site find support. Find someone that will listen to your needs and come up with real solutions. That gives you options allows you to learn, grow.
If they feel like the right thing then do it, if not run. Find someone that gives you options and educates to allow you to make informed decisions.
Take the first steps. The second will be easier.
Have a peaceful day.
Bob

A sunny day and a new month!

20120601-063836.jpg It is a beautiful morning, a new month and a great time to start blogging. I know what you are thinking. I can't write, I don't gave the time, I don't know what to say!
Well then just stay in bed and let the world pass you by.
Get over yourself and find a way that works for you. Find a time, a tool.
For me the morning works best. If you have noticed I get my inspiration from looking out the window and seeing what is going on. Then I take a picture with my phone. Then use the IPhone WordPress app to make the post. It forces me to be short and use the least amount of words. I get tired of typing with my finger.
Think about you product or service. What questions do people ask you?
What are your answers?
Those are great posts! They will have lots of keywords and they will be what people need to hear. Don't worry about anything else just do it. Or find a service like ours to do it for you. But you have to do it or your web site is just not going to be seen.
Remember Monday nights 5 to 7 at Fuel in Great Barrington we are meeting to talk Internet Marketing. Get help and support from us and friends going through the same thing you are.
See you Monday!
Have a peaceful day and great weekend.
Bob

Storms come and storms go.

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The other night a storm came through, the first real one of the summer. The lightning flashed and the thunder boomed. I shut down all my computers to wait it out. The kids were excited to see nature put on a show.
It reminded me that life happens around me even if I don't do a thing.
The Internet grows every day. How can we make a difference? After all we are just one person. You can make a difference. Studies have shown that normal people have about 500 people in their world. If you are working with the public there could be thousands. Facebook has a measurement called "reach". That how many people do all of you fans have. A fan is someone that likes a page on Facebook.
With Linked in they call it your network. How many people can you touch witha post or comment you make?
The other day I looked on my LinkedIn page and saw that I have under 500 contacts but I have over 2 million in my network. What does that mean?
When I post something to LinkedIn it goes on all of my contacts pages and it would then be possible for all if their contacts to see it. Facebook offers the same thing. But with a possible reach of many more. I am now working with both Facebook and Google directly learning how to get the most from a little. They both make their money from Advertising so they want you to spend big. But you don't have to. You can take you existing budget and move it to on line for just one or two months. See what it does for you. With online you can track it all down to the click. You know how you money is working for you.
One work of warning! Don't spend a dime unless your website is ready to convert the new visitors to clients or Contacts. It is worth a call to me to get more info. Or you can come to our Monday night workshop at Fuel coffee shop in Great Barrington from 5-7 starting next week on June 4th.
Life will past you by. So get up and make a difference in your life and business.
Talk to you soon.
Have a peaceful day.
Bob

Relax, take the day

20120528-064222.jpg We all need time down. Time to reflect on what we have done. Time to rest in the shade. So have a great day today. Spend it with friends, honor our fallen Hero's.
Tomorrow is a great day to start posting great content to your web site. Follow up on a conversation on Facebook or Twitter. Put up some pictures on Pintrest.
The most cost effective way to get the word out about your product is also one If the best.
Have a peaceful day.
Bob

Seed your web content all around the web.

20120524-072856.jpg If you want food in the late spring and summer you need to start planting now. It is the same with your Internet Marketing it take time to grow.
You must engage you visitors get them talking about you products. Don't try to plant too many messages into any one email. It will only confuse the message. Keep your message free from weeds and extra words.

Above all just get out there, read, create content, take pictures, comment on other blogs. Get involved
in the conversation.

If you put yourself out you will be surprised at the. Creating content on your blog the Facebook, Twitter, LinkedIn, and the new one pintrest. Are all good.
Get up and do it now!
Have a peaceful day.
Bob

Find a community in the fog.

20120523-062358.jpgOver cast, gloomy you wake up in the morning and look outside. That is what you see. In life we all have choices we can look at the fog and wish the sun would be out or we can see that the fog give water and life to nature. It serves a purpose. We really don't need to know what that purpose is. Just accept it.
Life throws many things at us every day. Live your life with an open heart and open eyes and you will know what to do.
In a few weeks we are going to start a weekly Internet workshop. It will be a place to ask those silly question. Meet with others in the community to talk about SEM, Content Creation, Design, credit card acceptance, email marketing. All that and more. We will build our online community with support of our physical community. If you are in Great Barrington stop by. June 4th between 5-7 at Fuel the coffee shop. Bring you laptop be ready to give and learn what we have to offer.
The coffee and tea will be hot and the support will be strong.
If you are not around here. Find some other businesses in your community to meet with. Allow your physical community to support your online community.
Have a peaceful day.
Bob

Love what you do and it will grow.

20120522-053020.jpgIn my life and travels around the world I have seen many religions, many ways of life. The one thing that they all had in common at their core was love.
I think that is a strong driving force. It is one of the things that gets us up every morning.
Our companies need love too. They demand time and energy. If we want them to grow we have to take steps to make it happen. I was talking to a marketing director of a local non-profit yesterday. She said we can't afford you and I'm the only one to make this happen. In that situation you have think outside the box as they say. Ask the question. "what can I do to make a difference?"
I believe more every day the Internet is the way, to teach, to reach, and to bring people, real people together. And for those non-profits out there bringing people together create power and excitement for you organization.
Love what you do. Enjoy it, but remember you can't do it alone. If you don't have the money to pay then ask for help. See what happens. Find a way to make it work. To use the Internet to make your organization grow! You have to make time and take that first step. Now start you day with love and peace. See where it brings you.
Have a peaceful day.
Bob

Energy to get it done.

20120515-070640.jpg A coffee shop with the name Fuel is one of the places I go to have client meetings. I is a nice place to talk have a tea and just work done.
Finding your pace is important. To everyone, we thing of runners. But it really applies to business owners also. How do I get all done and still have time for myself? The first change is to think of yourself first and give your clients real expectations. Decide what you need to do for yourself first!
Yes I have said it twice. It is the core. When you are running a business it is a multi year marathon. If you burn yourself out too soon you will fail. Make a plan or have a clear vision. How do you get to the point where you can have someone else doing the work for you so you can focus on growing your business. If you need help planning, get the help! There many resources around the help you manage your planning.
Just like your web site you business is always changing. If you have been doing things one way for a long time, look around, are there news ways of doing it? In less time? Less cost?
Bottom line if you feel like you are in a rut need a change. You are! Get up look around what’s you gets you fired up. You don’t need to work 18 hours in a day forever.
Again start with you, find out what you need. Then you will be in a better place to help you client, employees, and vendors make you business sing,
Have great and peaceful day.
Bob

As the rain brings life, content brings visitors.

As I looked outside this morning I saw a Robin on the lawn looking for worms.  I remembered the saying "the early bird catches the worm".  That is not always true. Recent studies have shown the best time to put up your post is between 1pm and 3pm EST weekdays.

20120514-073540.jpg It works for me to write posts in the morning before the phones start ringing and my day starts.  Should I post them later?  I think we give it a try and find out.  Will more people see it?  I know a few things.  It will go off of Facebook and Twitter faster.  It is when people take lunch, more to the point when they get back from lunch and check Facebook.  I also know that my sites ranking has steadily going up.  I have been getting more Twitter followers, and more Facebook friends.  It is starting to work.  Also if you have not guessed by now I have for the most part been posting from my phone.  It is forcing me to keep it short, sweet, and to the point, although the spell check can be a challenge.  Try it, post every day.  Talk about you and your company.  Do it for the health of you business.  Do it for the future.  Do it now!
Have a beautiful and peaceful day.
Bob

Gardens need tending, and so does your web site.

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A garden needs to be prepared. It must be plowed, the rich soil needs to be exposed to bring the nutrient to the surface.
Your website and web presence is the same: you must turn up the keywords that will feed the searches that your potential visitors make.
To do this you need to do the research.  Keyword research is the plow.

Look at your stats, what words are visitors using to find you?

Are they the words that you want to be found for?

Once you have made these lists use a tool like Googles keyword tool to identify the right combination of word that are the most searched.  Add those words to your content and you will be found in more places on the web.  Using the correct words can make the difference between bringing the right visitors to your site or to to your competitor's sites.
People that want to learn more, buy, our give your organization money.  Or the people that don't really care, look for a moment and raise your bounce stats.
It can be the difference between success and failure.
Learn about keywords.  Read on the web or call us we can help.
Have a peaceful day.
Bob

Like day over coming night, SEO can over come low rankings.

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Every morning the earth turns and night becomes day. As sure as that is we have to get up and tend to our web sites. If you had a brick and mortar store you would not expect anyone to buy anything from you if you did not open your doors. It is the same with your web site. If you don’t open the door and put out the sign that says “OPEN” no one is going to find you.
Are not doing everything you can to make it work. Are not putting in 100%. These are questions that we have to answer for our-self’s. We are the only ones that know if we are putting in a 100%. Honestly it is not anyone else’s job to tell us. If our business is struggling then it is up to us to make it work. Even if we are doing fine, can we say that we are getting comfortable with what is going on.
Are we ready if we get blind sided in the future? Look back at the 90s. Everything was going great. Then the world changed. Blame who you want but it is up to us to control our lives and make our businesses grow. We are the only ones that we can depend on. The Internet is alive with the minds of everyone on it. Just trying to do what they feel they should. We can make a difference.

How do you fit? Who are you talking to? Where are they? What do they need to know?
What do I want my visitors to do on my site? How can I collect emails? How do I build community around my site?

These are all questions that we need to answer, over and over again. I am going to talk about each of these over the coming days. But even before I do what are the answers for your business?

Take some time have a cup of tea or coffee. Think about what you need your site to do for you. Make a plan and and take it one step at a time. Do it from a mindful place. In other words take each task one at a time. Put 100% of you into each task! This will help you succeed. This will get you where you need to go and you will be proud of the results. Don’t get me wrong this is not an easy thing to do. If it was everyone would already be doing it. But you are special, you are a business owner. As President Obama says “Small business is the back bone of our Country”
Sometimes we need to kick ourself’s in the pants to get going. Do it now! Make a difference in your business today! Keep reading and we will take this journey together. One day at a time. One step at a time. One post at time.

Keep the faith in yourself and have a peaceful day.

Lighting a fire.

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Each day when I light the candles I find the wicks buried in a little wax. Once I light them the wax melts and they start to burn bright.
We need to make marketing our service or product the like that candle. We need to melt away the things that are holding us back. Get on track and work out a way to achieve our goals.
Reaching out to Facebook friends and asking a question is one way. Start the conversation. Then be involved and lead it. This will not only establish you as an authority but set you on a path to allowing your visitors/clients to get to know you. That will help them to buy your service. Everyone wants to buy from a friend.
Have a peaceful day.

Sometimes you just need to get up.

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Getting it done everyday is the only way to really see results from your blog. Creating content, getting the word out is the only way to really see results from your web site.
Many Internet consultants took the easy way of SEO and bought links. Now we know how many, I have read reports of as much as 35% of the Internet being effected by the last changes Google made to it’s search. But I have also learned that if you follow the rule to good SEO you get moved up on the rankings and stay there because you are putting out useful information that people need. I am happy to say that not one of my web site dropped in the rankings. In fact a lot went up because of less real competition.
So keep writing what you know, do it as much as you can and learn from your stats.
Have a peaceful day.