Push through the fog.

20120608-065229.jpg Some days are harder than others. Just to keep thing going.
If you are not going to keep marketing you company the at some point things are going to just stop.
Just do it as the saying goes. Check your website, read others, like posts, comment on posts where there is a good conversation going on. That will introduce you to many more real people. You must let visitors know you are there. Let them find you. I can give you tips forever but if you don’t use them, are you helping yourself?
Everyday do something, it adds up over time. But you must start.
Have a peaceful day.
Bob

Today is a good day to start.

20120529-060739.jpg Yesterday there were parades and celebrations. Honoring our fallen Heroes. Today is the day to become a hero and make you business successful. We are lucky we work for ourselves we have the success of our business in our hands.
For an investment if time we can talk about our business, get it in front of our clients. Show them why we are the best at what we do.
Take 15 minutes a day, an hour a month, down time in you day. Find a way to make it work. Create content in your web site. Write about what you know. You web site is the most effective tool in your marketing plan.
Make sure it is posting to Facebook, Twitter, and LinkedIn. Get most out of your work. Even if you have said it before say it again in a different way. It will reach different people.
Web sites can and do make a difference in the way your clients see your business. Make that difference today!
Have a peaceful day.
Bob

We live in the Berkshires…

20120517-061244.jpg We live in the. Berkshires of Massachusetts. We live here because it is beautiful, fresh, good food, local food, good local Artists, and theatre. We live here to raise our children. It is not so easy to make a living. If you are not depending on second homers, and tourists. You are supporting a company that does.
The Internet is a way out of that. It allows us to do what we want and still live here. To live in a small community you must work together to build your business.
Starting on June 4th we are going to have a new way to work together, build each others company and outs all at the same time. We will meet at Fuel coffee shop in Great Barrington MA. To support and work on our web presence together. Using the power of our local community to build community on the we web!
Join us, bring your laptop, net book, and come to work with us. We will be there from 5 to 7 starting Monday June 4th. Make a difference in you life and you community.
Have a peaceful day.
Bob

A quick check of your web site:

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Is your web site up?  How do you know?  There are monitoring tools you can use to find out.  You can see how long it is down and how long it took to get it back up.  The Internet is a tough place; things don't always go as planned, but it is always changing and you can always fix it.  When your site is down is it because you can't see it or is it down in the world?  Sites like http://www.site24x7.com can see if your site is up around the world.  It is possible that your site is not working where you are and is working the rest of the world.  There are great ways to mitigate that.  One is to use a CDN (content delivery network), they put your site on their servers around the world. That way if something happens to your server the site will be up on all the other servers so no one will know.  One of the side benefits is that the site is closer to your users and it loads faster and the load on your server is less, so you can handle more traffic.  CDN's are getting cheaper and more relible, check it out.  Any issue can be fixed. Relax.
Have a great and peaceful day.
Bob

 

How do I find an Internet Marketing Consultant?

When you own your own business you get up everyday and think about the things you have to do. If you love what you do you do it with a smile. You do it with excitement. If not you find it hard to get started and at some point you find a million reasons why you are not making it and then you quit. Quitting is not a bad thing if you are not having fun with your company. Running a buiness is way too hard to do if you don’t enjoy what you do.

I find that there are parts of my business that are hard and that I don’t like doing, but other parts that I love and just want to do all of the time. But both parts work very well together. So I just keep on going.

It is the same with your web site. You need to find the parts that you do like and make that a priority and then get help from others that love the parts you don’t. It is important that your web site serve the purpose for which it was intended. It needs to serve the customers that you have. Maybe find some new ones. By turning your excitement for your product or service into a sale.

If you are not a designer then don’t design your web site. You need to understand how it works, who it is talking to, and what you want it to do.( understand what a conversion is) But you don’t need to design or build a web site. Two big reasons. One is will not look like you want it to look without many more hours than you can afford to spend learning and doing something you are only going to do a few times in your life. It will not have the functionally that it should. Because you just don’t know what questions to ask.

Just like a lawyer, doctor, accountant a good Internet Marketing consultant can help you find the right designer and steer you clear of the holes. Find someone that has a clear view of the entire process not just design. You need to know how your site falls into the eco-system called the Internet. You need to know who your clients are and how to talk to them to get a result. A good Internet Marketing Consultant has a background in the Internet, Marketing, and Design. They might not have been all of these in a past life but they know how to get a result.

From a consultants point of view I like to take on clients that are motivated and are good people with right intentions. Everything else we can create, a marketing plan, design of a web site, offers to get people to sign up for our newsletter, a good email campaign, learning how to read stats and put them to use.

These are all things that need to be done. If you are missing any of these then you are missing a piece of the pie. find out why find out what you don’t know. Then you will get a lot value from your consultants time.

Good Luck. Many happy convertions.

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