SEO


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"What's the use of having a website if no one sees it?"

– Bob O'Haver, Graymatter Technologies

Graymatter has a proven track record of Search Engine Optimization (SEO) and On-Line Marketing.  We help direct traffic to your site and make sure that you are getting optimal reults.  Our techniques have taken our client's websites from hard-to-find to hard-to-miss.

Fully Managed SEO On A Budget

Effective SEO is vital to a successful and comprehensive marketing strategy, and our approach to SEO prioritizes quality over instant results. At Graymatter, our goal is to bring clients more leads by increasing your visibility online, and we do this through implementation of both innovative and proven optimization strategies. Your Graymatter campaign will include:

  • Onsite SEO
  • Local SEO
  • Link Building

Graymatter clients are assigned a dedicated account manager who will actively manage their campaign, be your point of contact for any questions, and report on the success of your campaign each month. You will immediately recognize that we have mastered the unique synergy needed between expert human management and technology to drive the highest possible return on investment (ROI).

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Onsite SEO

Your Graymatter account manager will evaluate your website to determine how onsite factors are contributing to natural rankings in the search engines. Evaluation and optimization can be made on the following:

  • Keyword Rich Content That Is Geo-Specific
  • Use of Page Titles & Meta Descriptions
  • Presence & Accuracy of HTML/XML Sitemaps
  • Internal Linking Structure
  • Proper Use of Domains & Redirects
  • Duplicate Content Discovery & Resolution

Local SEO

As a small business it is important that your SEO campaign focuses on optimizing your local listings and targeting local keywords, such as your city name and zip code. We will create and optimize the following local listings for Graymatter clients:

  • Google+ Local
  • Yahoo Local
  • Bing Places
  • Yelp
  • Citysearch
  • Insiderpages

Link Development

Gathering inbound links from reputable websites is a key element of SEO and can give you an edge over your competition. Graymatter's innovative approach carefully considers a link’s value from the search engine’s point of view before acquiring the link to derive maximum benefit. Our link building campaigns can include:

  • Competitor Link Analysis
  • Link Acquisition & Management
  • Article Creation & Distribution
  • Digital PR
  • Content Placement
  • Social Bookmarking
  • Community Outreach

For further information or to get help with your SEO or On-Line Marketing, please Contact Us by email or call 413.528.4402.

  • Organic Searches – We implement all the most current SEO techniques to get your site seen in search results on Google, Yahoo, MSN, Bing,
    and all other search engines.  For updatable websites we create, we teach you how to implement SEO techniques yourself as you or your staff update your site.
  • Blogging – We help you create and market an audience-targeted blog to reach your potential customers.
  • Pay-Per-Click – We create and maintain powerful and cost efficient pay-per-click campaigns through Google, Yahoo, MSN and all other search engines.
  • Email Marketing – We help you build, manage and effectively utilize email lists and email marketing campaigns.  We are an authorized Constant Contact provider and we are also versed in many other email products.
  • Banner Ads – We create and implement banner ads that specifically link to designated website pages.
  • Statistics – We consult on the implementation of appropriate tracking software contingent on what data is best suited for your needs.  We also offer statistical anaylsis of the traffic to your site.
  • Community Building – Create a network of viewers, end users or potential customers.  Of value to non-profits organizations as well as the for-profit sector.