Social directories, a place you go to find local restaurants, hardware stores, Lawyers, Accountants, etc. Companies get listed in these directories by just being listed in the phone book. How do we know that our information is correct or not? All of these directories allow users of this directory to add a review to your business listing. That can be a good thing for consumers and our companies when the reviews are legit. We have our clients add reviews. You find our quickly that most of the time you need to be a member of that directory to be able to leave a review. So you go through the process to get the reviews up. This is all well and good until it is not. I am going to tell you about two stories, both of these stories happen to deal with Yelp but it could be any directory.
First story is about a small local company here in the Berkshires. They are a good little company that has been around for a long time and up to this point got all of its new work by referrals. Things were going well. Then one day they had a client as we all do, that was not being reasonable. They did what they could do to please her but she just would not be pleased. They finished the job and moved on. Hoping not to have that experience again. Then the owner got a call from an old client that told him he needs to look up his web site right away. He did that and when he did he saw this listing right under his web site listing. It was from a company call YELP. This was a listing for his company and the description on the listing there was a bad review. The first two lines said ” These guys did not do what they said and they are on drugs…” Then if you click on the review and read the entire review of about 4 paragraphs. Ranting and raving about how bad these guys are. The more you read the more you realized that the woman that wrote the review had an alternate world view. Ok it shows you she was crazy. In most cases the new user will just read the description and move on to the next company. This was hurting his business and it was getting into the busy season for them. He did what anyone would do he call 10 clients and got them to go on YELP and add good reviews. Yelp saw that as packing reviews and disallowed all but two of the reviews and it left the bad review as first in the list so it showed up in his Google Listing. That is when he came to us. We worked with him over the next few months to add good reviews and get the disallowed one to show up. Then we looked at his web presences and started to get good reviews on GooglePlus, Angie’s list, Yellow book, and a few others. Over time the review went away and was replaced by a good review. Consumers read reviews. Those were a tough few months for his company but all is fine now and he has good reviews on all the services that have him listed.
This next story is about a Lawyer in California, His story is similar. In his case he was paying Yelp to advertise on their site and to allow him to come up more when people are using yelp. This worked great to get him some clients. He was paying YELP $500 per month to get the clients to call. It was working so well in the beginning that he told all of his friends they started to use yelp everything was great. Until it wasn’t! One of there clients didn’t like the way that he treated her and wrote a bad review. This review went something like this “this is a lawyer I will not recommend. He is rude and doesn’t know what he is doing…” He called yelp and they told him that he wanted the review removed. He was told that they do not do that and that they have no control over the reviews on your YELP listing. In his case too if you read the review you would see that the person was not working with a full deck. Never the less the yelp listing came up on the front page of the Google listing when you search for this Lawyer. His solution was to stop paying YELP. So now he doesn’t have any clients coming through his advertising and he still has a bad review just under his web site listing. Just because you are not paying them does not mean they are going to take you out of the directory. We are starting to work to help him now with his issue.
As in both of these true stories they did not look to protect themselves by getting good reviews in all the directories they are listed in before a bad review showed up. I know this is a lot of work and you don’t have time to do it. That is why we are here to help through the process Call us today to help with your Web Presence. 413 528-4402